brands
Truflora
Truflora
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We believe the best flower is rooted in the immaculate cycles of nature. When grown, harvested and enjoyed with intention, it has the power to connect you to spirit and activate your intuition. TrūFlora was founded in 2018 by Erica Kay and Carlos De La Torre, the owners of the beloved Los Angeles dispensary Cornerstone Wellness. As two forward thinking cannabis industry veterans, they have mastered the art of carefully curating the best cannabis products with over 20 years of experience working with medicinal and recreational customers. TrūFlora is proudly Latinx and female owned, and both owners are dedicated to equitable and sustainable cannabis industry practices as they work to build a conscious cannabis business. Erica Kay’s focus on empowered education and work as a champion of experience of diversity has been a constant theme in her business and community outreach efforts. Erica brings her experience working with underserved communities and her study of psychological health and the power of cannabis to heal trauma to TrūFlora. Since 2008, TrūFlora co-founder Carlos De La Torre has collaborated closely with state and local government officials and the voters of Los Angeles to help the city craft and pass safe, sensible regulations for the cannabis industry. Erica and Carlos each play a part in giving back to the industry, by sitting on the board for the United Cannabis Business Association (UCBA), and serving as a mentor to other Latinas who are exploring careers in cannabis. All TrūFlora ingredients are sourced from small farms dedicated to sustainable, mindful horticulture. We find that carefully harvesting herbs by hand creates a more effective plant medicine to spark a plant-human cosmic connection. This harmonious relationship supports our commitment to full spectrum healing, allowing the botanical flowers to unveil their complete powers.