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In the 19th century, during the Battle of Sevastopol, a French soldier (also known as a "Zouave") had his clay pipe broken by a stray bullet. Ever resourceful, he had the brilliant idea to roll his tobacco in a piece of paper torn from his bag of gunpowder.
For more than 140 years, the image of Le Zouave has adorned every Zig-Zag product as a tribute to the creative soldier.